Press & media

Everything a journalist needs, in one place

Key facts, founder quotes, media coverage, and brand assets. For anything not covered here, our press contact responds within one business day.

Press enquiries

[email protected]

Responds within 1 business day. Available for comment, interview, and spokespeople.

Key facts

LoveCertain at a glance

£49

One-time fee

No subscription, no renewal, no hidden costs. One payment covers everything.

90 days

Relationship guarantee

Full refund if no confirmed relationship within 90 days of first match.

£99

Success bonus

Paid automatically to both members when they confirm a relationship in-app.

70%+

Minimum match threshold

Members only see profiles that score 70% or above on the compatibility model.

4 dims

Compatibility dimensions

Values (40%), Life Stage (25%), Attachment Style (20%), Communication (15%).

74%

Match within 30 days

74% of members receive at least one 70%+ match within 30 days of joining.

Standard boilerplate

LoveCertain is a UK-based online matching service built on relationship science. Members pay a one-time fee of £49 and are matched using a four-dimension compatibility model drawing on forty years of relationship research, including John Gottman's longitudinal work and Sue Johnson's Emotionally Focused Therapy framework. LoveCertain offers a full £49 refund if no relationship is confirmed within 90 days, and a £99 success bonus when members enter a confirmed relationship. The company was founded with the explicit goal of aligning business incentives with member outcomes — it only profits when matching works.

Media coverage

What people are writing about

The Guardian

"The dating startup that bets against itself — and pays you when it wins."

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Wired UK

"LoveCertain is testing whether aligning business incentives with user success can fix a broken industry."

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The Times

"Dating apps profit when you stay single. This one gives your money back if you do."

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BBC Future

"The science of compatibility — and why most apps ignore it entirely."

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Evening Standard

"Could a money-back guarantee be the thing that finally makes online dating honest?"

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Financial Times

"A startup built on the premise that the dating industry's incentive problem is fixable — if you change the economics."

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Founder quotes

Available for interview and comment

"Dating apps have built a business model that requires your loneliness to function. We decided to build one that requires your happiness."

Clara Voss

Co-Founder & CEO

"The research on compatibility is forty years old. It works. The problem was never the science — it was that nobody had the right incentive to apply it honestly."

Dr. Marcus Reid

Head of Relationship Science

"We designed LoveCertain to be used less, not more. Most product teams would never agree to that goal. It's the only honest goal for a dating service."

Priya Sharma

Head of Product

"We offer a money-back guarantee not as a marketing trick but as a structural commitment. If matching consistently failed, the refund rate would make us unviable. That accountability is by design."

Clara Voss

Co-Founder & CEO

Brand assets

Logos, screenshots, and photos

LoveCertain

Logo — light

SVG, PNG

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LoveCertain

Logo — dark

SVG, PNG

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Product screenshots

5 images, PNG

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Team photos

3 images, JPG

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Assets may be used for editorial purposes with attribution to LoveCertain. Contact us for permissions beyond standard editorial use.

Get in touch

Press enquiries

We're available for interviews, comment, and feature pieces. Clara Voss (CEO) and Dr. Marcus Reid (Head of Relationship Science) are both available as spokespeople.

Typical response time: same day for urgent requests, within one business day for everything else.

Direct email: [email protected]
Topics we cover: Relationship science, dating industry economics, incentive alignment, technology and intimacy