Fredrik Filipsson

About Fredrik

Fredrik Filipsson is the Founder of LoveCertain, a relationship matching service built on relationship science rather than engagement algorithms. Based between Dubai and Florida, Fredrik spent years studying relationship psychology and behavioural science before building LoveCertain — driven by a straightforward observation: dating apps are engineered to keep people dating, not to help them find relationships.

The standard dating app business model is fundamentally misaligned with your goal. These platforms are subscription services, which means they profit from users staying single and engaged long-term. Features like infinite swiping, algorithmic obscurity, and optimised messaging systems are designed to maximize time spent, not to facilitate meaningful connections.

Fredrik built LoveCertain as an alternative — one where you pay once (£49), get matched based on genuine compatibility science, and the company succeeds only when you stop being a customer. It's a simple principle: our incentives should be aligned with yours.

His Philosophy on Relationships

Relationships are predictable. While attraction feels magical and chemistry feels mysterious, the research is clear: long-term relationship satisfaction depends on measurable compatibility factors — shared values, aligned life stages, compatible attachment styles, and communication patterns that work together. This isn't romantic, but it's real, and it works.

The dating industry has inverted priorities. Dating apps optimise for engagement and time-on-app, not for helping people find partners. This creates a systematic incentive to keep users on the platform rather than off it — which means the products get steadily worse at their stated purpose. Fredrik's writing explores this structural problem and what better alternatives might look like.

Honesty is a competitive advantage. Most relationship and dating content is either oversimplified (5 easy steps to find love) or commercially motivated (consume this app/product/course). Fredrik's approach is to say what the research actually shows, including what it doesn't show, and to acknowledge complexity without pretending it can be resolved with tactics.

His Articles on the Blog

Fredrik writes about relationship science, dating app design, and the economics of the dating industry. His pieces combine research with practical observation — answering questions like why dating apps don't want you to find love, how compatibility actually works, and what the attachment science means for your dating life.

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Meet the team

LoveCertain was built by two researchers. Meet Morten Andersen →